Logo design is the process of creating a unique visual representation of a brand or organization. A logo serves as the face of a company, conveying its values, personality, and message. Effective logos are memorable, scalable, and versatile, working well across various mediums, from business cards to billboards. Establishes brand identity and recognition differentiates a company from competitors communicates values and mission builds trust and credibility enhances brand loyalty creates a lasting impression. The logo design process typically involves research and understanding the brand brainstorming and concept development sketching and prototyping refining and revising finalizing and delivering vector formats testing and iterating based on feedback.